Journal
How product teams pick a north-star metric
A practical way to choose one metric your whole team can rally around.
Event tracking plans that survive a redesign
Keep your analytics events stable when the product changes underneath them.
Five dashboards every SaaS founder should have
The five views we see successful founders check every Monday morning.
Cohort analysis without a data team
Answer retention questions in an afternoon with tools you already have.
Alert fatigue and how to beat it
Fewer, better alerts: how to tune thresholds so people trust them again.